Terms of Service

1. License of Use

All media assets (including photographs, videos, floor plans, and digital deliverables) produced by SFM Real Estate Media (“SFM”) are the intellectual property of SFM and are licensed—not sold—to the purchasing agent or brokerage.

2. Listing Usage Rights

The purchasing agent and their brokerage are granted a limited, non-exclusive, non-transferable license to use the provided media assets solely for the purpose of marketing the specific property listing for which the content was created.
This license remains active only for the duration of the property’s active listing period (including “Coming Soon,” “Active,” “Under Contract,” and “Pending” status).

3. Post-Listing Usage

Upon sale, rental, expiration, or withdrawal of the listing, the brokerage’s rights to use the assets automatically terminate.
The individual agent who commissioned the work retains the right to use the images and videos for personal marketing and portfolio purposes only, such as:

  • Personal website or social media marketing

  • Agent branding materials

  • “Just Sold” or “Listing Showcase” promotions

Use by the brokerage or a subsequent agent for future listings is strictly prohibited without written permission or a relicensing agreement with SFM.

4. Transfer or Relicensing

If the property is re-listed by a different agent or brokerage, a new license must be obtained from SFM. The prior agent’s usage rights do not transfer to any new party.
Unauthorized use or distribution of SFM’s media assets constitutes a violation of copyright law.

5. Termination of Client Relationship

If a client (agent or brokerage) decides to discontinue services with SFM Real Estate Media, all rights of usage immediately terminate unless otherwise agreed in writing. Continued use of media assets after termination of services will require relicensing or removal of the content.

6. Copyright and Ownership

All content remains the exclusive property of SFM Real Estate Media and is protected under U.S. copyright law.
No transfer of copyright ownership is made unless explicitly stated in a written agreement signed by both parties.

7. Modification or Editing

Altering, re-editing, or reselling SFM’s media assets without prior written consent is strictly prohibited.